Insurance Agent Checklist: What to Look For

3 minute read

By Ryan Pratt

Insurance agents play a crucial role in helping individuals and businesses find the right insurance coverage. To ensure a smooth and successful insurance experience, you’ll want to find an insurance agent who evaluates the client’s insurance needs, compares different policies, provides accurate quotes, and ensures compliance with industry regulations. Does your advisor check all of these boxes? If not, check out this insurance agent checklist and up your insurance game!

What Makes a Great Insurance Agent?

There is no shortage of guidance when it comes to finding the right insurance policy for your needs. However, finding someone you can trust enough to obtain that policy can be harder to navigate. A great insurance agent is more than just someone who sells policies. They are a trusted advisor who can help individuals and businesses navigate the complex world of insurance and make informed decisions about their coverage. Some key qualities that make a great insurance agent include:

1. Expertise and Knowledge: A great insurance agent has a deep understanding of the insurance industry and the different types of policies available. They stay up-to-date on the latest industry trends and regulations to ensure that their clients receive the best possible advice.

2. Communication Skills: A great insurance agent is able to communicate effectively with clients and explain complex insurance concepts in a clear and concise manner. They are also good listeners who can understand their clients’ needs and concerns and tailor their advice accordingly.

3. Honesty and Integrity: A great insurance agent is honest and trustworthy. They put their clients’ interests first and always act in their best interests. They are also transparent about their fees and commissions and do not engage in any misleading or deceptive practices.

The Difference Between Captive and Independent Insurance Agents

Keep in mind that there are two types of advisors in the insurance world: captive agents and independent agents. Captive agents work for a single insurance company, offering products exclusively from that provider. This can mean a more limited selection of policies but often includes deeper knowledge of the company’s offerings. 1

Independent agents, on the other hand, represent multiple insurance companies, giving clients access to a broader range of policies and competitive pricing. They can tailor coverage more precisely to client needs, shopping around for the best options. Choosing between the two depends on whether you prefer brand loyalty or a wider selection of choices.

How to Find the Right Insurance Agent for You

Finding the right insurance agent can make all the difference in getting the coverage you need at a price you can afford. Here are a few tips for finding the right insurance agent for you:

1. Get Referrals: Ask friends, family, or colleagues for referrals to insurance agents they have had positive experiences with. This can be a great way to find an agent who is reputable and trustworthy.

2. Do Your Research: Once you have a few names of potential insurance agents, do some research on them. Are they licensed and in good standing with the state insurance department? 2 Do they have a lot of complaints against them? Check their online reviews and ratings to make sure you have a good candidate.

3. Interview Potential Agents: Once you have narrowed down your choices, interview potential agents to see if they are a good fit for you. Ask them about their experience, their areas of expertise, and their approach to customer service.

Whether you’re looking for life insurance, health insurance, or even boat insurance, following these steps will ensure that you meet with someone who wants to satisfy your insurance needs — almost as much as you!

Questions To Ask An Insurance Agent

When interviewing a prospective insurance agent, ask about their experience and the types of insurance they specialize in. Inquire whether they are a captive or independent agent, as this affects the range of policies they can offer. Ask how they determine the best coverage for your needs and if they will review your policies regularly to ensure they remain appropriate.

Additionally, request information on any fees or commissions involved, and how they are compensated. Finally, ask for references or client testimonials to gauge their reputation and client satisfaction.

Learn More About Insurance Agents

If you are looking for more information about insurance agents, there are a number of resources available. The Insurance Information Institute (III) is a non-profit organization that provides information about insurance and insurance agents. You can also find helpful information on the websites of the National Association of Insurance Commissioners (NAIC) and the state insurance department in your state.

Ryan Pratt

Contributor